These 38 luxury boutique low-rise townhomes and apartments are perched on the Palisades bluff facing the Pacific Ocean in Santa Monica, nestled on the corner of iconic Ocean Avenue and peaceful San Vicente Blvd. The property was purchased from Trammel Crow in 2013, as a boarded-up 1950s era apartment complex. Its residences reopened in 2017 after a complete transformation, designed with modern beach-chic style motifs. A big part of the charm of living at 301 Ocean avenue is the relationship with the outdoors, beginning of course with the ocean. Every unit enjoys roomy private outdoor space, with bifold glass doors inviting the outdoors in. Most apartment homes have sweeping whitewater views from their own balcony or rooftop terrace. In fact there are eighteen penthouse units, each with its own private rooftop terrace. Award-winning Studio MLA landscape architects created the gardens and zen rain fountain which enhance the gated grounds, and Howard Laks Architects designed the modern minimalist buildings. A large number of units were combined into penthouse townhomes, featuring ocean views from their master suites and rooftop terraces. Apart from the nine garden view studios, the residences all boast ocean views, both from inside as well as from their terraces, which is why the byline is "ocean view living." Around the clock concierge services are available, giving the residents luxury service in a relaxed atmosphere. Since the initial lease-up, the property often has a waiting list establishing it as one of Santa Monica’s unique and exclusive places to reside.
Construction was financed by City National Bank, and Permanent financing is provided by Metropolitan Life Insurance Company